Boosting Social Reach more than 100%: How I Grew a Recruiting Firm's LinkedIn Presence

I grew a top recruiting firm's Linkedin page from 80,000 followers to over 220,000 followers and increased their average monthly impressions by over 100%. Here's how i did it.

Many recruiting firms struggle to reach both job seekers and potential clients on social media. In this case, a recruiting firm needed to expand their reach on LinkedIn, the leading platform for job searching.

Solution:

We implemented a strategic content plan focused on video content and exploring new LinkedIn features to increase social media reach.

Implementation:

• Long-Form & Short-Form Video Content: A video content strategy was developed featuring both long-form interviews (housed on the firm's website/YouTube) and shorter, engaging LinkedIn video posts.

• Increased Content Velocity: Production speed was optimized, reducing long-form video interview processing from 2 months to 2 weeks. This allowed for more frequent content creation and posting.

• Content Variety: The video series included "Expert Spotlight" interviews showcasing the company's recruiting expertise and "Talent Spotlight" content addressing challenges faced by job seekers.

• Engaging Formats: We experimented with various LinkedIn features like polls, newsletters, and carousels to boost audience engagement, ultimately leading to increased reach.

Results:

• 100% Increase in Reach: By implementing this content strategy, the recruiting firm's LinkedIn reach grew by over 100%, significantly expanding its potential audience of both job seekers and potential clients.

• Increased Brand Awareness: The engaging video content and diverse formats helped establish the firm as a thought leader in the recruiting industry.

Key Takeaways:

• Video Content is King: Utilizing compelling video content can significantly increase engagement and reach on social media platforms like LinkedIn.

• Content Variety is Crucial: Experimenting with different content formats keeps your audience engaged and caters to different user preferences.

• Leveraging New Features: Staying up-to-date with new features offered by social media platforms like LinkedIn can unlock new avenues for audience connection and growth.